No need to tell you that Helsinki is the up-and-coming business hub and amongst the definitive forerunners of successful marketing and social media concepts. PING – People-Interest-Network-Gathering – brought together the country’s most successful digital influencers, their followers, and company representatives. Once again it was proved to the world, that Helsinki is the home of innovation and brilliant minds.
Eckerö Line and the Sokos Hotel Estoria in Tallinn hosted this first edition of PING, founded by my personal heroine Inna-Pirjetta Lahti and her wonderful team of super-ladies, one of my favourite photographers and travel bloggers Marinella Ruusunen and entrepreneurs Aku Varamäki and Sanna Salovuori. Worry not, I promise you that I’m not biased, so believe me when I say: PING was one of the best events I ever attended.
I was happy to have been selected as one of about 50 bloggers (, youtubers, instagrammers etc.) to take part in this event, which was a refreshing combination of educative talks and presentations, fun and interactive workshops, a tailored programme for all the different participants, surprises and encounters. The actual influence of social media personalities is nothing new, yet companies need to be encouraged to work with them, and the content producers need to be inspired and motivated to seek cooperation and make it work.
Seeing examples of how successful cooperation can really benefit everybody involved was demonstrated by Instagram-star Ida Frosk, who has been rising to world-wide recognition and fame for her fun and creative food installations, Pata Degermann, an explorer who is travelling the world and making us all go green with envy of his unbelievable adventures and a bunch of crazy Finns from Justimus Films that revolutionised the way local companies work with Youtube (and other silly things). While the lucky “Business Hippies” were listening to what I’m certain was a magnificent speech by The Travel Camel – Shane Dallas, our favourite crazy Aussie, us “Gurus” were taken on different tours all around Tallinn.
I was so lucky to join the group that went to visit one of Estonia’s top fashion designers in her beautiful studio – Lilli Jahilo. Inspired by her grandmother – who once was Miss Estonia – she has created absolutely stunning, timeless designs that made my girlie heart very happy, even though I’m not really overly into fashion, to be honest. But yes, what can I say, wearing “that dress” felt pretty special (even though I was clearly about 3m too short).
In summary there is only one thing to say: sometimes just takes one event that shows everyone what they didn’t know they needed. PING managed to successfully unite the right people who mattered and are relevant for another to create, inspire and engage; combine it with an interactive and memorable program, in a unique setting and tadaa this is the recipe for a day I’ve only heard people rave about.
Please ping it back, ladies!